Wednesday, November 14, 2007
Tuesday, November 13, 2007
Monday, November 12, 2007
If you're doing keyword research and you're not using the Google adwords keyword research tool, you're doing yourself a great disservice. However, most people who do use Google adwords keyword tool don't use it properly. In this article I will give you step-by-step sequence on how you can use the most powerful free keyword research tool available on the Internet. Follow the advice given in this article, and watch in amazement as you discover time and time again long tail keywords that you have previously been missing.
While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?
Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.
The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.
Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.
In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.
Friday, November 9, 2007
How to Use Squidoo to Make Money
In conclusion, Squidoo is definitely something to look into to add to your Internet marketing bag of tricks. If you do it right, it will be another profit pulling weapon in your Internet marketing business.
Thursday, November 8, 2007
The main reason blogs aren't profitable is because they are neglected. The first rule of creating a profitable blog is to make a schedule for updating it regularly. A blog is nothing more than a fancy name for a website. And all websites need to be updated in order to keep visitors coming back to them. Set a schedule to post something of value to your blog once every few days. If you don't do this, the none of the other strategies work.
In addition to updating your blog, the single most important thing you can do to get people coming back to it is to capture their e-mail address so you can tell them when you update your blog. The way you do this is to sign up for our and not a responder service, which will generate the code for you to put on your blog to get people to sign up. They can either sign up for a newsletter where you send them information on a regular basis, or simply sign up to be notified when you post something new on your blog or when you want to tell them something.
By having their e-mail address, you can promote products to them were you get a commission if those products sell. Or you can put Google adsense on your site, and by getting people to continually come back to your blog and telling others about it, you'll earn money because a certain amount of people will click on your adsense ads.
Finally, in order to really get people to come back to your blog, it must be interesting and innovating. It can't be the same old thing as all the other blogs out there. Look at your blog compared to other blogs that revolve around the topic you're writing about. Now ask yourself what you can do to add more value to your visitors than what everybody else is doing. You will be surprised at the good answers you come up with.
In conclusion, turn your blog into something that generates profit is easy. First, updated regularly. Second, give people a way to constantly remember to check your blog often. And third, be unique so you can catch people's attention and keep it. Do these three things and you should start earning some money in your bank account from your blog.
Michael Ullman is President of (http://AnalogyMarketing.com)Analogy Marketing, a leading NY-based Internet Marketing company. Analogy Marketing focuses on Affiliate Marketing, and markets the tools they use in-house to other Internet Marketers.
Monday, November 5, 2007
If you're interested in doing keyword research before entering into a niche or market, then you will want to read this article. Specifically, we will discuss how to do keyword research for free, and the proper way to assure you get the most accurate data so you know which keywords to optimize for. After reading this article, you should have a strategy you can use to start all your keyword research.
If you're going to enter into any niche, you should start broad, then go narrow. This ensures you won't miss important keywords. For example, let's say you were going to do keyword research for dieting tips. To start broad, we'd want to research a term like diet. We are not looking for just keywords with diet in them however, because search engines like Google also analyze relevancy by latent semantic indexing (LSI). What LSI means is that search engines check for similar terms related to diet to determine how relevant the content website is.
To take advantage of LSI properly, do a Google search for diet, but put a tilde (~) in front of the term, so search would look like this: ~diet. Google will return related words in bold such as weight loss, recipes, wheat, meal, eating and foods. Notice the difference from these words and words you'd find in a thesaurus. If you're doing keyword research properly, your best to use terms that search engines tell you are relevant, and not what a thesaurus suggests.
You can then take each of these terms, and do another tilde search, and write down more related words that pop up. By going through broader words into more specific words, you'll be sure not to miss any words related to your keyword, and also have a list of an exact vocabulary to use in your pages to ensure Google will evaluate your content as being highly relevant.
In conclusion, the strategy I have given you something you should use every time you're going to do keyword research for a new niche. While this is not the only strategy you should employ, it is the best one to use for getting a list of terms to look at and consider as traffic sources. The next logical step would be to determine how many users are searching for each of those terms, and then locating ones with high searches so you can optimize for not just the keyword, but related keywords that the search engines also place value upon.
Friday, November 2, 2007
If you’ve read this blog in the past, you know my philosophy – it all begins with good keyword research. Whether you’re doing minisites, PPC, article marketing, etc., good keyword research is the single most important factor in success.
Niche research is one of those areas who’s success pivots around keyword research. [Read more →]