Avoid "Me Too" Marketing

I don't usually go in for the "fuzzy" kind of things like "The Secret", and at first glance, that what I thought this was. It's not. The article below, used with permission of course, talks about a very important point, just happens to have the unfortunate-sounding name 'Attraction Marketing'.

It's really a simple & straightforward idea: 'attracting' your market by being unique and, well, attractive.

I firmly believe that there are way too many Internet marketers doing the "me too" thing. Either they've latched on to the next big thing, like review sites, or are simply following a formula by rote.

The problem is that too many people are doing the same thing. There is no differentiation, and when someone does manage to get to your site, the marketing message is bland at best.

Take advantage of whatever your unique Value Proposition is in your marketing - try to consider the concepts below.

And as always, please feel free to add your comments!

Attraction Marketing Basics

by Dave Kotecki

Have you ever heard of attraction marketing? It's a very common word among people who are starting a business on the internet. Here's one of many definitions of attraction marketing: connecting with your prospects by injecting your uniqueness as an individual into your marketing. You'll want to be sure you understand the basic concept of attraction marketing when starting a business online.

If you have a clearly defined target market, and you concentrate your marketing on that group of prospects, you will "attract" those people who have similar likes, dislikes, wants and needs as your own. On first contact with your marketing content, they will be drawn to you because you're speaking their language.

It sure does help if you are good at copywriting, though no special tools or techniques are used. All you have to do is to be honest and tell the truth from your point of view. They'll get it. A straightforward approach written in everyday language will do the trick.

Have you ever read a piece of copy that held you spellbound, excited that you had found exactly what you've been looking for? Then you certainly understand the concept.

That's exactly how you want your readers to feel when they come across your content. Like they just have to hear the rest of what you've got to say. It's really not that hard to do.

Just pretend you're saying it to an old friend.

So what if they don't get it? No problem. They may have been more receptive if someone else had introduced them to the same thing. But they just don't have that kind of rapport with you. That just means they weren't really your prospect. The ones that feel like they're like you will get it.

After some trial and error, you'll find it's really very easy to do.

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How To Rank High - SEO Made Easy!

If you've been in Internet marketing for any length of time, than you know the importance of Search Engine Optimization, of SEO. Unless you're strictly Pay-Per-Click, than getting good rankings is important.

Unfortunately, for many, SEO is something of a mysterious 'Black Art'. The reality couldn't be further away. SEO in it's most basic form is pretty simple and logical. In fact, taking care of just a few things like your tags, keywords, and backlinks, will do it all for you.

A while back, I came across an excellent "checklist" for search engine optimiztion by Edwin Reyes. If you use this list, you will find yourself doing much better in your SERPs rankings.

Print this checklist out and keep it handy as you work on your sites, and especially when you're getting ready to develop or launch a new website.

These tips can mean all the difference in the world for you, and that should translate directly into revenue and traffic.

Following these simple tips will definitely boost your traffic and search engine rankings for free.

1. Make sure your site is not under construction, incomplete, with little or no unique content.

2. When your site is ready, submit it to Google, Yahoo, MSN and ASK.com. Consider also submitting to other search engine but most of them are powered by these four leading search engines. Submit also your site to reputable high PR web directories, open directories, yellow pages and social bookmarking sites such as del.icio.us, furl, etc.

3. Submit your sitemap to Google, Yahoo, MSN and ASK.com (sitemap for search engines usually in XML format)

4. Offer sitemap to your site visitors for easy page navigation. (sitemap for visitors in HTML format)

5. Create unique and rich content sites. Avoid duplicate content. Do not create multiple pages, sub-domains, domains, mirror sites or sites with different domain names but same content.

6. Check your keywords and make sure they are relevant and actually are contained in your site. Avoid keywords stuffing.

7. Use text instead of images in your content, links and important subjects.

8. Make your TITLE and ALT tags descriptive, simple and keyword rich. Avoid irrelevant and repeated keywords.

9. Title tag should be 60-80 characters maximum length.

10. Meta tag description should be 160-180 characters including spaces. (about 25-30 words)

11. Meta Tag keywords must be 15-20 words maximum.

12. Optimize Pages with Headings (H1, H2, H3..) containing your site's primary keywords.

13. Validate your CSS and HTML. Check for errors and broken links.

14. If your site contains dynamic pages(i.e., the URL contains a "?" character), make sure you use SEO friendly URLs. Search engines' spiders having difficulty indexing dynamic pages.

15. Maximum links per page must be fewer than 100. Avoid the risk of being flagged as link farm by search engines.

16. Use Lynx as text browser to check your site. (Lynx source distribution directory)

17. Allow search bots (good ones) to crawl your sites without session IDs or arguments that track their path through the site. Using these techniques may result in incomplete indexing of your site.

18. Check your web server/host if it supports the If-Modified-Since HTTP header. It tells search engines whether your content has changed since last crawled your site. It will save you bandwidth, resources and avoid server overload.

19. Use Robots.txt file to manage and control search engine spiders in indexing your site. You can allow and disallow spiders and choose directories you want to be crawled and indexed. But with bad bots or spam bots you need to modify your HTACCESS file to properly and effectively manage bots or spiders. Visit The Web Robots Pages to learn more about Robots.txt file.

20. Do not attempt to present different content to search engines than what you show to your site visitors.

21. Avoid dirty tricks and exploiting loop holes to improve search engines ranking.

22. Avoid links to bad neighborhood such as web spammers, link farms, phishing, hacker, crack, gambling, porn and scam sites. Linking to them will greatly affects your search engine rankings.

23. Do not attempt to join in link schemes, excessive reciprocal links or excessive link exchanging and link exchange web rings.

24. Do not use unauthorized programs or online tools to submit your site, check page rankings and other automated queries. Avoid the risk of being flagged as spam.

25. Do not use hidden text and links. Show to search engines what you show to your vistors. It will greatly affect your site's reputation.

26. Do not attempt to create pages that contains phishing, scam, viruses, trojans, backdoors, spyware, adware and other malicious programs.

27. Make your site useful and informative.

28. Improve your link building. Link to high PR websites. Quality of relevant links are far more important than quantity. Links will greatly improve your site's visibility, popularity and rankings. Search engines consider links as votes to your site.

29. Check your page link structure. Every page should be reachable by a single static text link.

30. Be extra careful in purchasing SEO services. Some uses illegal and questionable ways to improve rankings.

31. Do not buy or sell links.

32. Do not create sites that contains purely affiliate links and no valuable content that are useful to the users.

Showcase Listing

by Tony Burton

Internet Marketing is something that is a must in the online business world, not to mention the basis of many home-based business opportunities. You can make the prettiest website in the world, but if no one can find it, it's value is zero. A long term strategy that pays off well is to do Search Engine Optimization for your website. This includes on page and off page optimization. One problem I see all the time is when a website developer makes a website for a client, and their Title Tag for the website is "HomePage", or "Searing Glow HomePage".

For google, the title tag is extremely important. That is the text that people will be reading when they are browsing the search engine results pages. How is google going to know how to index your website and list you under the correct keywords if your title and other content on your website are not search engine friendly? If you sell shoes, then you need to have something like "Buy Shoes Online - Nike, Puma, DC shoes". Do you get the point? The you have to feed the search engines the information so they know where to index your website.

A Showcase Listing service will get your website optimized correctly using keywords that get traffic and business. Like I said earlier, if you do not market your website, it is not going to be seen.

A lot of business owners have no idea how to actually do search engine optimization. Of course, you could try to go online and learn it yourself, but it is a very time consuming trade to learn from ground zero. You can get SEO services from people who know what they are doing, and that way you can focus on running your business profitably instead of trying to learn how to optimize your website.

There are a lot of variables to deal with when you are running a search engine optimization campaign for a website. That is why it is best to hire people who know what they are doing in order to obtain the results you are looking for. A number of people will try to do SEO themselves, only to fail and end up hiring a professional.

Tracking your website traffic is an important aspect of SEO. Although it is nice to use Google's keyword tool to estimate traffic, it is better to analyze your incoming traffic to estimate the potential search volume of a keyword. Say for instance, you notice that 25 people are finding your site through the keyword "Blue Rubber Widgets", and your website is only in the 10th spot for that keyword, then you know that if you are ranked for the first spot that your will increase your traffic tremendously.

(http://nawny.com/2010/04/marketing-with-showcase-listing/)

Viral Marketing - Powerful Strategy

Viral Marketing: The key to increasing your Affiliate Market empire Have you ever tried to market and spread your online affiliate product only to face hardships and failure? Have you been trying to increase the reach of your online affiliate product but are failing quite miserably? Do you need a new method to increase the worth and customer base of your affiliate product? If the answer is yes then you have come to the right place.

Effectively marketing your affiliate product is one of the main things that one should have in mind if one wants to be successful. You do not want that you lose out on your profit because of the lack of proper marketing. Without a god marketing strategy people may not be able to recognize or even find your what your are selling. So what are the ways of spreading your business on the internet? Well there are many different methods that could help you market and spread your affiliate product. These include methods such as marketing through advertisements, offers, email marketing, use of affiliates, etc.

But all these methods are quite difficult to implement and rather slow and inefficient when it comes to increasing the size of your internet business rapidly. So there is a need for a way that is both fast and highly efficient and that could help spread information about your product like a wildfire in the jungle. One such method is viral marketing. But before we look into this method we must understand what viral marketing is. Viral marketing is the use of social networking websites to spread awareness about your product and attract potential clients. So how can one start off with viral marketing?

Well, let me give you a demonstration of a method that is both easy to use and provides an efficient way of attracting customers to your affiliate product. The first thing to do while starting with viral marketing is to set up an account on a popular networking site. Try to look for sites that offer you the opportunity to display your products and product information on your profile page. After this has been accomplished, the next step is to add contacts and make connections. A lot of effort should be given to this because the larger your contact list the larger will be your business exposure.

The next and the most important step in viral marketing is supplying information about your products to the people in your contact list. But this is not easy, if you try to market them your products in the traditional way they would most probably ignore you and your campaign may go down as a complete failure. The best way you could accomplish this is by creating a nice little video and putting your website and product links in that video.

This method is good because of the fact that if your video is liked by the people then they would share it further with their friends and this would make the video quite popular and your video would generate a lot of traffic and the links in your video would surely be noticed by potential customers who would come to know about your product, thus generating leads for you. This can help by spreading information about your affiliate product across the internet like a virus. And can lead to a large number of leads generated for your product which can in turn get converted into customers thus insuring success and profit for your affiliate marketing business.

Viral Marketing: The key to increasing your Affiliate Market empire

By Melanie Ullman
Have you ever tried to market and spread your online affiliate product only to face hardships and failure? Have you been trying to increase the reach of your online affiliate product but are failing quite miserably? Do you need a new method to increase the worth and customer base of your affiliate product? If the answer is yes then you have come to the right place.

Effective Internet marketing for your affiliate product is one of the main things that one should have in mind if one wants to be successful. You do not want that you lose out on your profit because of the lack of proper marketing. Without a god marketing strategy people may not be able to recognize or even find your what your are selling. So what are the ways of spreading your business on the internet? Well there are many different methods that could help you market and spread your affiliate product.

These include methods such as marketing through advertisements, offers, email marketing, use of affiliates, etc. But all these methods are quite difficult to implement and rather slow and inefficient when it comes to increasing the size of your internet business rapidly. So there is a need for a way that is both fast and highly efficient and that could help spread information about your product like a wildfire in the jungle. One such method is viral marketing. But before we look into this method we must understand what viral marketing is. Viral marketing is the use of social networking websites to spread awareness about your product and attract potential clients. So how can one start off with viral marketing?

Well, let me give you a demonstration of a method that is both easy to use and provides an efficient way of attracting customers to your affiliate product. The first thing to do while starting with viral marketing is to set up an account on a popular networking site. Try to look for sites that offer you the opportunity to display your products and product information on your profile page. After this has been accomplished, the next step is to add contacts and make connections. A lot of effort should be given to this because the larger your contact list the larger will be your business exposure.

The next and the most important step in viral marketing is supplying information about your products to the people in your contact list. But this is not easy, if you try to market them your products in the traditional way they would most probably ignore you and your campaign may go down as a complete failure. The best way you could accomplish this is by creating a nice little video and putting your website and product links in that video. This method is good because of the fact that if your video is liked by the people then they would share it further with their friends and this would make the video quite popular and your video would generate a lot of traffic and the links in your video would surely be noticed by potential customers who would come to know about your product, thus generating leads for you.

This can help by spreading information about your affiliate product across the internet like a virus. And can lead to a large number of leads generated for your product which can in turn get converted into customers thus insuring success and profit for your affiliate marketing business.

Business Success Tips...What Everybody Should Know... About How To Make More Money

by Dennis Stokes

For great tips, ideas, and inspiration, go to Home Business Reader

I think everybody's goal in business is to simply...stay in business. And build that business into something that makes a great profit for years to come.

Although so many businesses large and small are started every year, over 90% of businesses fail. Why is that?

Here are 3 proven business success tips that will give you a great chance for massive success in the long term.

1) Make a definitive decision to succeed. What else can be said about this business success tip? You need to decide that losing isn't an option. I recall listening to my high school history teacher talk about how the Vikings prepared for war. They prepared with that no lose option.

These ultimate warriors would come to war with a no lose mentality. Before taking the offensive, they would burn every single boat they arrived with. This would seal their resolve to either conquer or die....simple as that. They left themselves with no other options.

So how does that relate to your business? If you thought like the Vikings of old, do you think you could succeed in your business? I would have to say...YES...to that mindset.

It's extremely vital that you know where you want to go. If you have a clear vision of your outcome...then all you have to do is set your goals in a backwards fashion. You will then have the steps needed to progress in your business.

It's critical you do something...this business success tip can't be neglected. Take the needed action and keep doing. Don't get caught waiting for things to happen.

2) Be actively compiling a database of customers. Of all the business success tips, this can't be overlooked. This list will no doubt become your number one asset. If you want long-term success in your business, take this as seriously as breathing. Never stop building your list...never!!

Your customer database will be your best asset in your business. You have the power to literally generate profits year in and year out with a loyal customer list. Selling your products and also those of other companies that closely relate to yours. Just be certain other companies products aren't competing with yours. Use this business success tip and see your business succeed for the long-term.

A business success tip of doing the work once and get paid over and over from that effort. This is the kind of result I'm looking for in my business.

If you want to know what it takes to compile a large, responsive customer list... go to listbuilding.com. Tellman Knudsen practices what he preaches and knows all the ins-outs of list building.

3) Track and evaluate your business. The final one of the successful business tips is to track. Any successful business tracks everything...They know exactly what results they are going to get because of this business success tip. By knowing the real scoop on what's working or not.....you can add or eliminate what's working and not working and cut out losses that could eventually put you right out of business.

So to conclude, take these business success tip to heart. If you do them and act like the Vikings in approaching your business, you will succeed and be so glad you did.

About the Author:
Come visit my website and be taught how to implement these home-based business success tips Get my special report "24 Hour 'CMPS' Web Cash Secret" and be taught what it needed to succeed in your very own home-based business.

Two Simple Steps To Improve Search Rank

This article talks about various ranking strategies. I've begun taking advantage of these methods while writing an article for a dieting piece entitled "American Heart Association Diet Plan Online", as well as another in the real-estate niche "How Does Foreclosure Work".

by Ralph Xysllion
Of the various SEO techniques, I have learned that two are the most prominent. So what have I learned? Perhaps too much to tell, but to condense what I have learned, there are two basic techniques to growing back links to your website to increase the site's rank on the primary search engines. The first phase is to find and secure organic back links with anchor text from the billions of sites that are in the world. The second method is to create your very own sites that you control and place your back links onto those sites that link back to your own. Both methods can be performed legitimately, or through less scrupulous methods, but combining both methods together is a great way to propel your site's ranking to the top.

The first method is pretty straight forward and self explanatory, so let us instead focus on how to use the second approach. The second method is what I want to talk about because we are talking about establishing good page rank links back to your website from other websites that you manage. What are the steps to get started? I have developed the list below to help get you started:

1) You would be surprised how high social networks rank. Strangely enough, pageflakes and not so weirdly facebook rank very well on search engines as does Linked In links. Use online social networks to establish some authoritative links back to your site as well as increase your online footprint.

2) Take a look at Hub Pages, Squidoo, and even Tumblr: Use these sites to get some basic and relative back links. These sites rank relatively well and by using them, you can get a great deal of authority with very little effort.

3) For more advanced web surfers, there is always the option of creating a directory or forum. There is a lot of software available in the open source area that you may use to develop unique websites that focus to your area of specialization or your region. Create them and sponsor them from your home page with anchor links.

4) Blogging tools. I understand that blogging takes a commitment, but as a Google product, Blogger has a very high page rank; which means any links from a blogger site will have a high weight. Develop numerous blogs, (don't link them together) and add back links with anchor text to your focus website. Recruit guest bloggers or pay per article ghost writers to create content. There are software programs out there that will actually scrape content from other sites, but these will get you banned from blogger. Unique original and legitimate content is best.

By taking this approach, you can increase your online presence and increase traffic to your site. Use the free blogging and website tools that are available online to create links and drive traffic to your website. I know that time is valuable and what I have reviewed above may initially take a lot of time, but the real estate market is becoming extremely cutthroat and your success may ultimately rely on how many people can find you online.

About the Author:
Randy Xysllion controls lockbox and mlsni as a service for midwest mls and real estate. Located in Illinois, Randy provides service to the real estate community both online and off