Avoid "Me Too" Marketing

I don't usually go in for the "fuzzy" kind of things like "The Secret", and at first glance, that what I thought this was. It's not. The article below, used with permission of course, talks about a very important point, just happens to have the unfortunate-sounding name 'Attraction Marketing'.

It's really a simple & straightforward idea: 'attracting' your market by being unique and, well, attractive.

I firmly believe that there are way too many Internet marketers doing the "me too" thing. Either they've latched on to the next big thing, like review sites, or are simply following a formula by rote.

The problem is that too many people are doing the same thing. There is no differentiation, and when someone does manage to get to your site, the marketing message is bland at best.

Take advantage of whatever your unique Value Proposition is in your marketing - try to consider the concepts below.

And as always, please feel free to add your comments!

Attraction Marketing Basics

by Dave Kotecki

Have you ever heard of attraction marketing? It's a very common word among people who are starting a business on the internet. Here's one of many definitions of attraction marketing: connecting with your prospects by injecting your uniqueness as an individual into your marketing. You'll want to be sure you understand the basic concept of attraction marketing when starting a business online.

If you have a clearly defined target market, and you concentrate your marketing on that group of prospects, you will "attract" those people who have similar likes, dislikes, wants and needs as your own. On first contact with your marketing content, they will be drawn to you because you're speaking their language.

It sure does help if you are good at copywriting, though no special tools or techniques are used. All you have to do is to be honest and tell the truth from your point of view. They'll get it. A straightforward approach written in everyday language will do the trick.

Have you ever read a piece of copy that held you spellbound, excited that you had found exactly what you've been looking for? Then you certainly understand the concept.

That's exactly how you want your readers to feel when they come across your content. Like they just have to hear the rest of what you've got to say. It's really not that hard to do.

Just pretend you're saying it to an old friend.

So what if they don't get it? No problem. They may have been more receptive if someone else had introduced them to the same thing. But they just don't have that kind of rapport with you. That just means they weren't really your prospect. The ones that feel like they're like you will get it.

After some trial and error, you'll find it's really very easy to do.

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