Adsense and Adwords - For Those Who Don't Already Know

If you've been in the Internet Marketing business as long as I have, you can get pretty jaded. Not just in terms of having seen everything under the sun, but also in terms of where other people are at.

Pay Per Click marketing, or PPC, is one of the older and more common business models. Unless of course you haven't done any PPC! In which case, it's altogether new.

And for those to whom Search engine Marketing is new, the term "Google Adwords", or simply "Adwords" may not have a whole lot of meaning. If you haven't been exposed to it, how would you know what it is?

The same can be said for "Google Adsense", or "Adsense". In fact, I'd say it's even more common - or uncommon as the case may be - for folks to not have heard of Adsense.

And do in recognition of my 'jaded-ness', I decided to reprint the article below. Hopefully this will help is you're one of the people for whom PPC and contextual advertising aren't already old hat.


What Do Adwords And Adsense Mean

by Randy Roedl

As a online marketer you'll come across some of the terms Adwords and Adsense at some stage. As a new online marketer you'll be finding out several things and these words will probably not be familiar to you.

In point of fact it can even get quite confusing when there seems so much to find out that you may push these aside and put them in the 'learn later' folder.

Adwords and Adsense are both terms you'll see a lot of and given time you'll perhaps apply both of them.

So what are Adwords and Adsense?

Let's begin with Adwords.

Adwords is the term used for advertising on Google. If you search for a word on Google you will get probably thousands of results come up with the first page displaying perhaps the first ten results. These results appear on the left side of the page.

You will also discover on the right side of the page there is a list that appears. This list is the Adwords ads that marketers pay to have displayed on the Google search engine.

These ads are also displayed within websites. You can choose whether to have your advertisement displayed on other people's websites or only on the search engine results page.

The advertiser is charged each time someone clicks on his/her advertisement.

So if you are promoting your website or product, or an affiliate product, you may want to use Adwords advertising to reach customers for that website or product.

The price of advertising with Adwords depends on the keywords you use for your ad. You place a bid on your keywords and your ad is then presented in order by the highest bidder for that keyword. So if your keyword bid is the second highest your ad will come out in the second spot.

Keyword value will vary with each word and with different subjects. A few keywords will need very high bids to reach a high spot in the advertising displays.

Adsense is also a service offered by Google, but instead of you being the advertiser paying for the Adwords ad, you are the website owner who is being paid a percentage of that cost for having the ads displayed on your website.

Those same Adwords ads that are also displayed on websites, you can have on your website. You will get paid an amount every time someone clicks on one of the ads displayed on your website.

Google will automatically put ads on your site that link to the subject of your website. You will need to place the advertisement blocks within your pages and select the styles and colors that best suit your web site.

Then you just need to drive traffic to your web site so that you'll have people clicking on those ads.

Google Adsense can be a very fine method to make a few extra income if you set your site up right and gain traffic to your site.

Once you have this understanding of what both Adwords and Adsense are they can act a very big part in your online income accomplishments.

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I hope this article filled in some of the gaps for those who weren't already familiar with Adsense of Adwords. And if that's you, I envy your 'newness'! There are just oodles of very interesting, neat, and lucrative things out there for you to continue exploring.

If this article was at all useful for you, please feel free to leave a comment. Even more so, if it wasn't that useful, drop a comment and let me know what you would like to see here. Anything at all, as long as it's related to Internet Marketing.