How to Use Google AdWords Keyword Tool in a Way to Get You Hot Keywords By Michael Ullman

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

Keyword Research - A Secret Trick Most People Don't Know By Michael Ullman

If you're going to enter into any niche, you should start broad, then go narrow. This ensures you won't miss important keywords. For example, let's say you were going to do keyword research for dieting tips. To start broad, we'd want to research a term like diet. We are not looking for just keywords with diet in them however, because search engines like Google also analyze relevancy by latent semantic indexing (LSI). What LSI means is that search engines check for similar terms related to diet to determine how relevant the content website is.
To take advantage of LSI properly, do a Google search for diet, but put a tilde (~) in front of the term, so search would look like this: ~diet. Google will return related words in bold such as weight loss, recipes, wheat, meal, eating and foods. Notice the difference from these words and words you'd find in a thesaurus. If you're doing keyword research properly, your best to use terms that search engines tell you are relevant, and not what a thesaurus suggests.
You can then take each of these terms, and do another tilde search, and write down more related words that pop up. By going through broader words into more specific words, you'll be sure not to miss any words related to your keyword, and also have a list of an exact vocabulary to use in your pages to ensure Google will evaluate your content as being highly relevant.
In conclusion, the strategy I have given you something you should use every time you're going to do keyword research for a new niche. While this is not the only strategy you should employ, it is the best one to use for getting a list of terms to look at and consider as traffic sources. The next logical step would be to determine how many users are searching for each of those terms, and then locating ones with high searches so you can optimize for not just the keyword, but related keywords that the search engines also place value upon.
Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

How and When to Build Landing Pages

One of the ‘building blocks’ of Internet Marketing is Landing Pages. I’ll share with you how I decide when to build a landing page, and how I go about it.Why and When to Create Landing PagesWhen I am ’starting out’ with a new offer or a new niche, I will always begin by […][Read more →]

SpeedPPC - Most Powerful PPC System Available

SpeedPPC is possibly the single application responsible for more of our revenue than any other. So much so that once we got our arms around it, we brought in another full-time assistant just to free up more time to take advantage of it's incredible power!First things first: I do not write about anything unless I can speak about it knowledgeably. Second, I DO NOT recommend or promote anything I don't believe in. If it's not something I currently use, have used, or have learned about from a legitimate, reliable source, I won't write about it at all.As PPC affiliate marketers, we always have to be on the lookout for tools and methods that will help us keep a competitive edge. SpeedPPC is a software program and system that claims to 'revolutionize' Pay Per Click affiliate marketing. We all hear similar claims on a daily basis, but decided to take a look. It was a decision that has fundamentally changed my outlook, my business, and my prospects as an affiliate marketer.As a successful Internet Marketer for over 5 years, I will be the first to tell you there are no "magic bullets". Successful affiliate marketing requires understanding and intelligent application of effective tactics.Further, let me say plainly that SpeedPPChttp://www.improveyourinternetmarketing.com/speedppc-most-powerful-ppc-system-available-plus-exclusive-discount/">SpeedPPC> is NOT a the place to first enter the affiliate marketing business. I would NOT recommend it unless:You are already set up with Adwords and at least one affiliate program, such as Commission Junction or Clickbank;You have already created at least 2-3 campaigns from scratch yourself;You understand the concepts of adgroups, match types, and Quality Score;Since that time, we've gotten involved with Jay Stockwell, the developer of the application. As a result of our experience and success with PPC in general and SpeedPPC specifically, we were asked to moderate the SpeedPPC Members Forum, something we now do.We decided to try and leverage our position - and so we approached Jay Stockwell to ask that in return for moderating his forum, he allow us to offer our readers something special. And boy did he!You can now get a Private, Exclusive, and Limited Time discount of $100 off the price of SpeedPPC and purchase it for just $397 - less than we paid!Click Here for the link to this Exclusive and Limited Time SpeedPPC Discount!Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

The BEST Keyword Research Tool, and it’s FREE!

If you’ve been at Internet Marketing for more than an hour, you already know this; and if you follow this blog or subscribe to Melanies Tips you’ve heard me say it over and over: Keyword Research is the foundation of Internet Marketing.Whether you’re writing Pay Per Click ads, sales copy, articles, trying to rank your […]
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How To Brand Yourself An Internet MarketingBy Michael Ullman

There are two kinds of branding -- profitable and unprofitable. I'm profitable branding usually involves being entertaining at the sake of diluting the message. This branding often occurs because people are too afraid to ask for the sale, so they take the easy way out: they entertain you and make you laugh, and at the end they slip in a little blurb about the product they are selling.Profitable branding means creating a brand that people will instantly link to your product in a positive way. For example, if you're branded as a no-nonsense kind of person, and you're selling a product, other no-nonsense kind of people who are interested in that product will be more attracted to your message than someone else's. Or, if you're branded as being first in the marketplace in something, you instantly will be perceived as being better simply because you're first..... [read more]

Free Ad Spying and Keyword TrackingI just came across HexaTrack - a FREE Ad Spying and Keyword Tracking application. Back in early 2007, a number of applications gave birth to “Ad Spying” - automated tracking of PPC ads over time to see which ones ran consistently, the idea being that nobody would pay to run ads indefinitely if they weren’t profitable. The premise is a good one, though all of us who jumped into it quickly found that simply copying long-running ads wasn’t all there was to it. Still, Ad Spying works, and there are many benefits to tracking the competition. [Read more →]

Boost Your PPC Click-Through Rates (CTR)

Your Click-Through Rate, or CTR for any type of online sales is important, but it’s critical for Pay Per Click where it can determine how much you pay. It’s important, however, that what you do to improve your click through rate doesn’t result in lower conversions.[Read more →]

Learning from the WORST…
A common bit of good advice is to learn from what works. So whenever I come across a great salesletter, I try to take something away: a cleaner layout, better use of graphics, and especially great copy. Like many of you, I keep a swipe-file open to save good copy when I come across it.
While a great salespage can be invaluably instructive, there is also a lot to be learned from BAD salespages.
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Keyword Spy ReviewBy Michael Ullman

Keyword Spy can cut the time it takes to build a keyword list down from hours or days to a matter of seconds. One of the best features is that their return for results happens instantaneously. Most keyword tools take minutes to hours to return results, but you never have to wait when using Keyword Spy. Simply put in a term like flowers, and it will return all the competitors on Google who are bidding on the term flowers. Then you can look at each competitor, and find out all the keywords with the word flowers they are bidding on. In a matter of moments, you can get someone's whole adwords keyword list -- sometimes having more than 27,000 terms!You can export these terms with one click of a mouse button. This is another strong point with using this tool. [ read more]

3 Stumbling Blocks All New Internet Marketers FaceBy Michael Ullman If you would like to start making money on the Internet, but have had trouble doing so, then this article was written for you. Specifically in this article we'll talk about three major stumbling blocks for making money and the Internet. They deal with the areas of information overload, competition and mindset. After reading this article you should be able to develop a strategic plan to avoid these problems which keep many Internet marketers from succeeding.Most new marketers suffer from “analysis paralysis”. In other words there are so many moneymaking opportunities on the Internet, it's hard to decipher which ones are worth your time and which aren't. In fact some of the information you come across directly contradicts information from another source. Who is right? You must find out yourself through trial and error. The best way to avoid information overload is to set some goals with your Internet business. That way when you come across a new article, or product you will know if it fits into your business plan or not. Without a plan, you try to go in too many directions at one time. [read more]

Keyword Research - A Secret Trick Most People Don't KnowBy Michael Ullman

If you're going to enter into any niche, you should start broad, then go narrow. This ensures you won't miss important keywords. For example, let's say you were going to do keyword research for dieting tips. To start broad, we'd want to research a term like diet. We are not looking for just keywords with diet in them however, because search engines like Google also analyze relevancy by latent semantic indexing (LSI). What LSI means is that search engines check for similar terms related to diet to determine how relevant the content website is.
To take advantage of LSI properly, do a Google search for diet, but put a tilde (~) in front of the term, so search would look like this: ~diet. Google will return related words in bold such as weight loss, recipes, wheat, meal, eating and foods. Notice the difference from these words and words you'd find in a thesaurus. If you're doing keyword research properly, your best to use terms that search engines tell you are relevant, and not what a thesaurus suggests. [ read more]

Adwords “Cheat-sheet”There are two periods when you need to be particularly careful and aware in using Adwords: when you’re just starting out, and when you’re not just starting out! In the beginning, it’s easy to miss important steps because many of them are still new. Once you’ve been doing it for a while, it’s easy to […][Read more →]

SpeedPPC is a great way to take advantage of the affiliate marketing field. SpeedPPC, a revolutionary PPC system that promised previously unattainable capabilities and near-insurmountable competitive advantage. The gist was, after investigating it, I became a ‘convert’, and even considered making it the first affiliate marketing tool that I use myself that I wanted to keep to myself. SpeedPPC, is easily the most extraordinary, powerful PPC system available, is a bargain at $497.Readers of this blog or Melanies Tips already know we manage our own in-house Internet Marketing practice with over 5 years continuous success.Visit ==> Improve Your Internet MarketingSubscribe ==> "Melanies Tips" email newsletter

Online Profits from Off-Line ProductsCreating info-product profits from OPP (Other People’s Products)One of the best product categories for online marketing is info products. Distribution is easy, inexpensive and broad. Payment and delivery can be handled by third-party companies such as Clickbank. There is no inventory to store, boxes to pack, or invoices to collect. While even a marginal info-product’s can generate significant revenue, a good info-product can pave the way to an ongoing revenue stream, a strong e-mail list, and a loyal customer base for repeat and ongoing sales and upgrades. [Read more →]

Internet Marketing is a unique business for many reasons; technology, scale, growth, well you know, it’s the Internet! It does, however share one characteristic with most other businesses: it is easier to fail than it is to succeed. There are lots of reasons, some of them common to any business, some more Internet-specific. To find out more about Interent Marketing and how to get started in the field visit our website. Improve Your Internet Marketing or subsribe to our free newsletter: "Melanies Tips" email newsletter

How to Become an AdWords Expert!
Ok, I get an affiliate account at Clickbank or Commission Junction, pick a product, create a keyword list, write an ad that has my affiliate link, and sit back as……my ad gets lost eight pages down, or generates lots ‘o clicks with no sales, or just sits there. And my ROI drops like a stone… [Read more →]

Niche Research, Keyword Research and other Internet marketing Tips, Tricks, and Strategies for Beginners & Pro's at Improveyourinternetmarketing.com. Check out Melanie's Tips for great research resources and tools.

Visit ==> Improve Your Internet Marketing
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Niche Research Bonanza!

The idea behind niche research is to find a topic or need that you can exploit by offering a product or solution. There are as many methods of niche research are there are niches, some better than others. The objective of good niche research is to find a group that has a common need or […]
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