Improve Your Internet Marketing Strategy

In this article I will explain exactly how to get the most out of your marketing with several specific kinds of follow up strategies. I will breakdown the importance of building a list and how to use it to get a maximum return on investment. After reading this article, you'd have to be brain dead not to get at least one profit generating idea.
First, if you don't capture their information, you can't follow up. The money is in the list. There are several ways to build a list, but it all comes down to one thing: exchange. In other words, you have to give a compelling reason for a customer to give you personal information. They have to get something in return. If you're in a hot niche, the reason might be just so they can "stay current". If you're in a very competitive niche, you might have to do it with an all out bribe. Give something away that they cannot resist, and you'll have people giving you permission to email them.
With that, let's look at the psychology of the follow-up briefly. One of the most important reasons people buy is because of timing. Here's an example: your prospect's boss really jumped on his case that day. He just got home and he's still seeing red because of his boss. He opens his email and finds a message on "how to make money on the Internet so you can quick your day job!". Perfect timing.
But what if that didn't happen? Let's say he found your website last week when he was only mildly annoyed. And you didn't follow up. You probably lost a sell.

Other ways you lose sells by not following up: bad timing. Your prospect wants to buy but his wife is nagging him telling him to cut the lawn. He puts off buying, thinking he'll come back to it later. He never does. But how convenient would it have been to remind him?
So here's the first big secret. If you do nothing else but send out the same message to your prospect again, you'll make more sales! All due to timing. So if you have nothing to say on a follow up, just write a brief paragraph saying, "Hey, just in case you didn't get a chance to read this last time, here it is again..."

What other ways should you follow up? One of my favorites is to follow up tying your message to the news. Is there a way you can relate your message to something going on that people are talking about around the water cooler? You can also follow up with more educational information to help your customer make a purchasing decision, with more gifts or simply to ask them some questions.

There is one group of people you should make a very specific plan to follow up on: Your past customers. It's simple. These are people who at one point trusted you enough to give you money. And here's something else: No matter what you sell, there is always something complimentary to it that a percentage of your customers will also purchase if given the right reasons. This means you need to be following up with your customers so you can sell more things to them. Otherwise, if you don't they will go and buy from someone else. You don't want that do you?

So in conclusion, you must make following up deliberate and systematic if you really want to get the most out of your marketing. It is where the most chance for profit windfall is in Internet marketing.

Google Quality Score Formula

Google’s Quality Score Formula
If you’re an Internet Marketer using Google Adwords PPC, than your life is ruled by two variables: your wallet, and Google’s “Quality Score”. The All-Important Quality Score is the formula Google uses to determine what your Cost Per Click will be and whether your keywords get ’slapped’. The exact formula for Quality Score is guarded about as closely as the formula for Coca-Cola, however through testing, and trial & error we can get a very good idea of the basic formula. [Read more →]

“Creating” a Niche Using Ad SpyingFor me, the most challenging aspect of Internet marketing is finding and researching niches that I can actually make money in. How do you go about finding a good niche? How do you do research? What criteria makes a niche “good”? I get asked a lot by friends who are just starting out.A “good” niche […][Read more →]

BlogRush - John Reese’s FREE Blog Traffic Generator

BlogRush

Price: FREE!

BlogRush is John Reese’s latest effort, a free traffic generator for blogs. By adding a snippet of code as a ‘Widget’, you join the BlogRush traffic exchange network. It is incredibly simple to install, and WORKS!

If you have a blog - and if you don’t, you should! - than this freebie can do wonders for your traffic. Whether you are monetizing your blog with Adsense, using it as a landing page, or simply using it for ranking help, BlogRush will give you an instant, free boost. Well, almost instant anyway. [more..]

Adwords “Cheat-sheet”There are two periods when you need to be particularly careful and aware in using Adwords: when you’re just starting out, and when you’re not just starting out! In the beginning, it’s easy to miss important steps because many of them are still new. Once you’ve been doing it for a while, it’s easy to […][Read more →]

Your Adwords Videos, Case Studies, Cool Tools, and More Free Stuff!

Welcome to another Super-Action-Packed issue, Melanies Tips #18! With this issue we launch the 5-part video series to take you from Adwords Novice to Pro; this issue marks the beginning in a series of ‘Case Studies’, includes some Cool Tools, and of course, yet another Something For Nothing Thats Actually Worth Something!————————–Case StudiesRecently […]
[Read more →]

Great Resource for Freebies & Bonuses!List building is one of the foundations for successful Internet marketing. One of the most basic strategies for building on-going sustainable business is creating a list.One of the best ways to create a list is by giving away high-value freebies and bonuses. Here is an excellent resource for good, high-value freebies and bonuses that can be used by anyone, in almost any niche: [Read more →]

There’s NO SUCH THING as a 10 cent keyword!A few months ago I wrote an article with that title. It drew lot of attention and criticism. But it’s important to understand the premise. When you create an ad campaign in AdWords, each of your keywords has a Minimum Bid that you must meet in order to trigger your ad for that keyword. One of the ongoing objectives for any campaign, is to pay as little as possible, while getting the best conversion. [Read more →]

Internet Marketing is a unique business for many reasons; technology, scale, growth, well you know, it’s the Internet! It does, however share one characteristic with most other businesses: it is easier to fail than it is to succeed. There are lots of reasons, some of them common to any business, some more Internet-specific.

Affiliate Marketing Ideas:
Ad spying is based on the premise that if an affiliate ad is running long enough it must be profitable, or else the owner wouldn’t continue to pay for it. Ads cost money, and if they aren’t returning more profit than they cost, they don’t last too long.There are caveats to that theory, most notably […]
[Read more →]

Quickies: 50 Tips on Getting More Traffic to Your Site!

Getting traffic to your site, whether it is an Affiliate Marketing niche site, a blog, review site, etc. is one of the most basic, ongoing practices for Internet Marketers. Of course, many of us use PPC, but even with that, we should always be looking for additional means to drive traffic. Here is a neat […]
[Read more →]

There’s NO SUCH THING as a 10 cent keyword!A few months ago I wrote an article with that title. It drew lot of attention and criticism. But it’s important to understand the premise. When you create an ad campaign in AdWords, each of your keywords has a Minimum Bid that you must meet in order to trigger your ad for that keyword. One of the ongoing objectives for any campaign, is to pay as little as possible, while getting the best conversion. [Read more →]

How to Use Google AdWords Keyword Tool in a Way to Get You Hot Keywords

How to Use Google AdWords Keyword Tool in a Way to Get You Hot Keywords

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource? [...more...]

Google Still King Of Pay Per Click?

You know that Google has a corner on the market when people refer to pay per click advertising as Adwords campaigns. This is a testimony to the Google empire. But while Google Adwords may be the biggest game in town they're not the only game in town. Some say there is a good chance that Google may very well be knocked off their thrown. This article is going to look at some problems with Google Adwords that could lead to their downfall. Sometimes, when a company gets big gets too big for their own good, they think that they can do and get away with just about anything. That may hold true for a while, but anybody who thinks that a giant can't be knocked off its thrown, should take a look at what happened to AT&T and IBM. They are both no longer the monopoly that they once were. And in the case of IBM, they're not even number 1 anymore. [...more...]

Affiliate Marketing for newbies

Affiliate marketing is a great way to start in the affiliate marketing field for beginners. For instance, you can sign up for FREE to be an affiliate. Good affiliate companies what you to succeed so they do there best to help you (for FREE). For one, you can hone your online marketing skills before moving on to greater things. Or you can do it full-time too. There can be no doubt that affiliate marketing is a great way to start.

Other advantages to becoming an affiliate marketer are; you don't need to spend thousands of dollars developing your own products, there is very little risk compared to many other programs.
Many companies (especially info products) will pay up to 75% commission. (See Clickbank)

Affiliate marketing is a great way to start but make sure you know what you are doing before trying anything with AdWords. Check out Melanies Tips at http://ImproveYourInternetMarketing.com for more tips and tricks for internet marketing beginners.

Internet Marketing: What Every Beginner – and Pro - Needs To Know
If you’re new to Internet marketing this post will cover some of the basics and business fundamentals that you need to know. Specifically in this article we will talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and finally a basic understanding of how all Internet businesses work. This post should give you some important insight, and make you realize that Internet marketing is a business. [Read more →]

Internet Marketing: What Every Beginner – and Pro - Needs To KnowIf you’re new to Internet marketing this post will cover some of the basics and business fundamentals that you need to know. Specifically in this article we will talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and finally a basic understanding of how all Internet businesses work. This post should give you some important insight, and make you realize that Internet marketing is a business. [Read more →]

Internet Marketing is a unique business for many reasons; technology, scale, growth, well you know, it’s the Internet! It does, however share one characteristic with most other businesses: it is easier to fail than it is to succeed. There are lots of reasons, some of them common to any business, some more Internet-specific.

SpeedPPC - A Powerful PPC Pay Per Click Affiliate Marketing System?

As a long-time PPC affiliate marketer, I am always on the lookout for tools and methods that will help me keep a competitive edge. Recently I learned of SpeedPPC, a software program and system claiming to 'revolutionize' Pay Per Click affiliate marketing. I hear similar claims on a daily basis, but decided to take a look.

Let me say at the outset, I'm a skeptic. Having been in this business for more than 5 years, I've developed my own 'hype detector'. I've also learned there are no “magic bullets”. Successful affiliate marketing requires understanding and intelligent application of effective tactics. [more...]

Absolute Fastest Way to Index your Website!

Getting your new site indexed is the first step in the ranking process. One of the things you should make sure to do is create a sitemap and submit it to Google through “Webmaster Tools”. Google will send it’s spider to crawl your site and index it, or add it to the search database. Nothing happens with ranking until you are indexed.

Here’s a slick little trick that is the fastest way to get your site indexed. (By the way, that screen-shot shows my sites at positions #1, #2, #3, and #4 on a search term returning 22 million pages!) [Read more →]

Great Resource for Freebies & Bonuses!

List building is one of the foundations for successful Internet marketing. One of the most basic strategies for building on-going sustainable business is creating a list.One of the best ways to create a list is by giving away high-value freebies and bonuses. Here is an excellent resource for good, high-value freebies and bonuses that can be used by anyone, in almost any niche: [Read more →]

BlogRush - A Terrific, FREE Traffic Generator!
Traffic is the lifeblood of any Internet Marketing business. Without it, nothing else matters. And so when John Reese's Income.com released BlogRush last week, I "Rushed" to check it out!We've already seen a bump in traffic at Improve Your Internet Marketing!If you have been living under a rock and don't know who John Reese is he is perhaps the most successful and influential Internet marketer today.BlogRush is their newest product. It's a widget that you install on your blog in less than five minutes. The widget shows headlines from other people in the BlogRush network. Every time someone clicks on the widget, you get credit in the network. The more times your widget shows and the more times people click on it the more credits you get.When someone clicks on the widget and installs it on their blog, they become your downline and you get credit on their credits.You can see the BlogRush widget on this blot on the right-hand side. Go ahead and click on it. You'll see that it opens in a new window so visitors aren't even leaving your blog.If you haven't already,and install BlogRush on your blog right away!

Improve Your Internet Marketing with Quickies
Improve Your Internet Marketing, the blog devoted to beginner and pro Affiliate Marketers and home of Melanies Tips Internet Marketing email newsletter, now publishes Quickies, a new series of quick, easy money-making and money-saving ideas for IM'ers.Most recently, Improve Your Internet Marketing posted two Quickies: a 5-step plan to create revenue with no money and very little time, and a Foreign Language Ebook opportunity.Make sure you subscribe to Melanies Tips at: melaniestips@aweber.com!

There’s NO SUCH THING as a 10 cent keyword!
A few months ago I wrote an article with that title. It drew lot of attention and criticism. But it’s important to understand the premise. When you create an ad campaign in AdWords, each of your keywords has a Minimum Bid that you must meet in order to trigger your ad for that keyword. One of the ongoing objectives for any campaign, is to pay as little as possible, while getting the best conversion. [Read more →]

Quickies: 50 Tips on Getting More Traffic to Your Site!

Getting traffic to your site, whether it is an Affiliate Marketing niche site, a blog, review site, etc. is one of the most basic, ongoing practices for Internet Marketers. Of course, many of us use PPC, but even with that, we should always be looking for additional means to drive traffic. Here is a neat list of 50 ways to drive traffic, care of a post on Warrior Forum by Justin Michie (http://www.internetmarketingbook.com).

Many of you are probably doing some of these already, however I’m sure all of you will find some worthwhile methods here. PS- #50 is my personal favorite! [Read more →]

Xsitepro - Website and Landing Pages creation for Marketers

Xsitepro bills itself as “The Web design software for Internet Entrepreneurs” and this is a very apt description. The program is designed from the ground-up for “Internet Entrepreneurs”, and in particular Affiliate marketers. It requires no technical background or skills, and will produce professional, polished, ‘bullet-proof’ landing pages, sales letters, and mini-sites finely tuned and optimized for the particular requirements of each. [Read More]

Internet Marketing is a unique business for many reasons; technology, scale, growth, well you know, it’s the Internet! It does, however share one characteristic with most other businesses: it is easier to fail than it is to succeed. There are lots of reasons, some of them common to any business, some more Internet-specific.

Some of you might recall the piece I did about SpeedPPC, a revolutionary PPC system that promised previously unattainable capabilities and near-insurmountable competitive advantage. The gist was, after investigating it, I became a ‘convert’, and even considered making it the first affiliate marketing tool that I use myself that I wanted to keep to myself.

Internet Marketing is a unique business for many reasons; technology, scale, growth, well you know, it’s the Internet! It does, however share one characteristic with most other businesses: it is easier to fail than it is to succeed. There are lots of reasons, some of them common to any business, some more Internet-specific.

How to Use Google Adwords Keyword Tool in a Way to Get You Hot Keywords

If you're doing keyword research and you're not using the Google adwords keyword research tool, you're doing yourself a great disservice. However, most people who do use Google adwords keyword tool don't use it properly. In this article I will give you step-by-step sequence on how you can use the most powerful free keyword research tool available on the Internet. Follow the advice given in this article, and watch in amazement as you discover time and time again long tail keywords that you have previously been missing.

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?

Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.

The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.

Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.

In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.

How to Use Squidoo to Make Money

If you're looking for ways to expand your Internet marketing business, one of the most exciting opportunities is Squidoo. It's free, it ranks high in the search engines, brings traffic to your site and lets you promote products. In this article I will give you a brief overview of what Squidoo is, and get right into it with some strategies you can use to turn it into a profit center. After reading this article you have a good understanding of some different strategies you can start employing with Squidoo to increase the profit in your Internet marketing business.

Squidoo is what Web 2.0 is all about. You set up a page (called a lens) about a certain topic and then add modules to it in an attempt to create value for your visitors. Visitors then vote on your lens, and the better your lens to hire your ranking will be. You can use videos, surveys or simply write articles to build your lens. Squidoo offers a very easy-to-use interface to build very professional looking pages in a matter of minutes.

However, your lens mean nothing unless you have people looking at it. In order to do that, before creating a lens on any topic, do some research for it. Make sure people are searching for that topic on the Internet, and that there isn't too much competition for it. You can use different keyword research tools to accomplish this.

If there are people searching for it, that means they might be interested in finding out what you have to say, but aren't interested in spending any money. You want to look at niches where people are searching for information and are willing to pay money to get it. That way you can offers them some viable information for free, which will entice them to purchase your product (or product you're promoting) to get all your viable information.

You can't simply just put a lens up and expect it to make money for you though. You have to update it and track where your visitors are coming from, and what other things they are interested in learning about. It's worth it though. If you continue to add to your lens, you will find that it gets rank high in Google very quickly. Now you'll get search engine traffic, so you have more people to market your message to.

In conclusion, Squidoo is definitely something to look into to add to your Internet marketing bag of tricks. If you do it right, it will be another profit pulling weapon in your Internet marketing business.

If you're interested in making money with blogs, then this article was written for you. Specifically in this article I'll give you a brief overview of what it takes to have a successful blog, and some strategies you need to incorporate for your blog in order to get maximum profit from it. After reading this article, you should have several ideas you can use to start earning money from your blog immediately.
The main reason blogs aren't profitable is because they are neglected. The first rule of creating a profitable blog is to make a schedule for updating it regularly. A blog is nothing more than a fancy name for a website. And all websites need to be updated in order to keep visitors coming back to them. Set a schedule to post something of value to your blog once every few days. If you don't do this, the none of the other strategies work.
In addition to updating your blog, the single most important thing you can do to get people coming back to it is to capture their e-mail address so you can tell them when you update your blog. The way you do this is to sign up for our and not a responder service, which will generate the code for you to put on your blog to get people to sign up. They can either sign up for a newsletter where you send them information on a regular basis, or simply sign up to be notified when you post something new on your blog or when you want to tell them something.
By having their e-mail address, you can promote products to them were you get a commission if those products sell. Or you can put Google adsense on your site, and by getting people to continually come back to your blog and telling others about it, you'll earn money because a certain amount of people will click on your adsense ads.
Finally, in order to really get people to come back to your blog, it must be interesting and innovating. It can't be the same old thing as all the other blogs out there. Look at your blog compared to other blogs that revolve around the topic you're writing about. Now ask yourself what you can do to add more value to your visitors than what everybody else is doing. You will be surprised at the good answers you come up with.
In conclusion, turn your blog into something that generates profit is easy. First, updated regularly. Second, give people a way to constantly remember to check your blog often. And third, be unique so you can catch people's attention and keep it. Do these three things and you should start earning some money in your bank account from your blog.

Michael Ullman is President of (http://AnalogyMarketing.com)Analogy Marketing, a leading NY-based Internet Marketing company. Analogy Marketing focuses on Affiliate Marketing, and markets the tools they use in-house to other Internet Marketers.

Keyword Research -- a Secret Trick Most People Don't Know

If you're interested in doing keyword research before entering into a niche or market, then you will want to read this article. Specifically, we will discuss how to do keyword research for free, and the proper way to assure you get the most accurate data so you know which keywords to optimize for. After reading this article, you should have a strategy you can use to start all your keyword research.

If you're going to enter into any niche, you should start broad, then go narrow. This ensures you won't miss important keywords. For example, let's say you were going to do keyword research for dieting tips. To start broad, we'd want to research a term like diet. We are not looking for just keywords with diet in them however, because search engines like Google also analyze relevancy by latent semantic indexing (LSI). What LSI means is that search engines check for similar terms related to diet to determine how relevant the content website is.

To take advantage of LSI properly, do a Google search for diet, but put a tilde (~) in front of the term, so search would look like this: ~diet. Google will return related words in bold such as weight loss, recipes, wheat, meal, eating and foods. Notice the difference from these words and words you'd find in a thesaurus. If you're doing keyword research properly, your best to use terms that search engines tell you are relevant, and not what a thesaurus suggests.

You can then take each of these terms, and do another tilde search, and write down more related words that pop up. By going through broader words into more specific words, you'll be sure not to miss any words related to your keyword, and also have a list of an exact vocabulary to use in your pages to ensure Google will evaluate your content as being highly relevant.

In conclusion, the strategy I have given you something you should use every time you're going to do keyword research for a new niche. While this is not the only strategy you should employ, it is the best one to use for getting a list of terms to look at and consider as traffic sources. The next logical step would be to determine how many users are searching for each of those terms, and then locating ones with high searches so you can optimize for not just the keyword, but related keywords that the search engines also place value upon.

A Google Keyword Research “Trick”

If you’ve read this blog in the past, you know my philosophy – it all begins with good keyword research. Whether you’re doing minisites, PPC, article marketing, etc., good keyword research is the single most important factor in success.
Niche research is one of those areas who’s success pivots around keyword research. [Read more →]

How to Use Google AdWords Keyword Tool in a Way to Get You Hot Keywords

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?
Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research.
The Google adwords keyword tool will return a list of keywords that have been proven to be relevant by Google standards. Now, take these terms, and put them into the search engine. Take the top 10 websites those terms deliver, then go back to Google adwords keyword tool, click on the site related keywords tab, and enter those 10 sites to get even more keywords.
Now, use synonyms for each of these searches and add those keywords to your list. Continue this process over and over again until you get as many keywords as you think are necessary. Now you have a list of keywords that you can use with any other keyword research tools such as Word tracker, keyword analyzer, SEO Elite, and so on to scrape for long tail keyword searches. If you still need more words, you can take the list you returned from the other keyword tools, and then bring them into the Google adwords keyword research tool. You can also use the Google traffic estimator as a guide to see which terms have the highest searches.
In conclusion, if you're not using the Google adwords tool as I have described above, you're missing out on some very important keywords.
Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!