Google Quality Score Formula

Google’s Quality Score Formula
If you’re an Internet Marketer using Google Adwords PPC, than your life is ruled by two variables: your wallet, and Google’s “Quality Score”. The All-Important Quality Score is the formula Google uses to determine what your Cost Per Click will be and whether your keywords get ’slapped’. The exact formula for Quality Score is guarded about as closely as the formula for Coca-Cola, however through testing, and trial & error we can get a very good idea of the basic formula. [Read more →]