Search Engine Optimization, or SEO, works not only for Websites, but for article marketing as well.
Boosting the effectiveness of Bum Marketing means boosting the returns on your articles - namely, how much traffic they bring - you must think of them as miniature Web sites. When you use article marketing, these articles will behave just like, and usually better than your Web sites.
Ideally, your articles reach the first page in the SERPs (Search Engine Results Pages), as well as have many backlinks pointing to them, so that someone searching on a topic you submitted an article for will find your article.
Of course you should always strive for quality. Whether you are writing them yourself from scratch, modifying PLR articles, or out-sourcing them entirely, an informative, engaging article is better than one that isn’t.
Check out this article from the Internet Marketing guru's at Analogy Marketing and their web site Improve Your Internet Marketing!
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