Simple SEO Improvements Will Net Big Gains

Perhaps the most common misconception about Search Engine Optimization, or SEO, is that it is a "Black Art", requiring intimate knowledge of search engine algorithyms and an engineering degree, not to mention months or even years for it to work. Another common but opposite misconception is that once you've built your website, you'll automatically start attracting visitors. Or that once your site has been indexed by the various search engines, you'll get a high ranking in the SERPs (Search Engine Results Pages) for any and every keyword you like. [...read more...]